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Cost per rental reduced by 50% despite COVID travel restrictions

Cost per rental reduced by 50% despite COVID travel restrictions

Brief

Enjoy Travel were looking for an agency they could trust to take over from their in-house management of their paid marketing campaigns. Like many other brands, they’d tried the route of working with agencies but ended up bringing it in-house due to a lack of results.

Having worked successfully with the newly appointed director on a previous project that led to a multi-million buyout of the brand, Exceed were trusted with multiple objectives:

  1. Increasing market share for Enjoy Travel in the car rental space across the world
  2. Assisting with transitioning the brand from Enjoy Car Hire to Enjoy Travel
  3. Increasing car rental bookings via non branded searches
  4. Decreasing the cost per car rental booking


This was whilst the COVID pandemic had affected worldwide travel dramatically, an industry that is key to brands in the car rental space.

Solution

Initial quick wins were found to optimise current campaigns to instantly reduce the cost per car rental booking whilst in the background we worked on totally revamping their paid marketing campaigns.

We built new targeted and optimised campaigns per each key travel destination, developed new marketing audiences strategically to remarket to and constantly monitored travel restrictions updates to tackle the COVID travel restrictions.

Once we had enough data per campaign and destination, we put our expertise to work to find areas to optimise and grow the number of bookings whilst at the same time reducing the cost per booking.

Whilst bookings through branded search decreased due to the volatility of the market, our new non-branded campaigns and optimisations were so powerful that we were able to reduce the cost per car rental booking by over 50% in less than 3 months!

Results

52% reduction in cost per car rental booking

168% growth in non-brand bookings

70% increase in click to booking conversion rate

We Think We’re Good, Our Clients Think We’re Better!

Rating
5/5

Read Our Reviews

After using many other agencies to handle our PPC unsuccessfully, Exceed’s skill and expertise saw our paid media strategy successfully overhauled and our sales double year on year. This growth saw us gain market share against our key rivals and become key players in the airport parking comparison sector worldwide. We’ve been delighted with their skills and the tremendous results they’ve produced.
Martin Mansell
Martin MansellLooking4
We reached out to Exceed to manage our paid media marketing which was without doubt one of the best business decisions we have made. Within our first campaign, we increased our budget 8-fold due to the success of the campaigns Exceed had built, managed, and optimised for us. The revenue and profits we saw within a couple of months hit triple figures. The team at Exceed are always an email or call away, always act within our best interests and are a pleasure to work with.
Riz Kayaalp
Riz KayaalpEid Party
We highly recommend Exceed. As new users of a PPC agency we were concerned about ROI. We are really pleased we took the leap. Zak has been excellent at keeping us informed with the progress of our campaigns and makes time to make sure we are on track.
Salim Ibrahim
Salim IbrahimNUHR Home
Exceed take the time to listen and make relevant recommendations that would work for your business. They are experienced in their field, making them expert and able to guide a business to achieve a realistic milestone. For us, Exceed increased our ROI over 100% and they were able to provide reports and great feedback too.
Deena Miah
Deena MiahMubarak London
Bringing Exceed on board has been the best and wisest decision we’ve made. Not only have we seen the business grow from strength to strength but we have achieved the goals set and more. If you are hesitating to take that much needed step in the right direction for much need growth then rest assured you are in safe hands.
Humera Waliat
Humera WaliatBerry Bouquets
Rating
5/5

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WF13 1HF

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