International paid search strategy increases bookings by 41%
Bookings +41%
Cost Per Booking -18%
Traffic +42%
Challenge
The challenge was to scale up and acquire car rental bookings whilst simultaneously reducing the advertising cost and achieving the desired ROI. As our client offered services that targeted customers worldwide, developing campaigns that were suitable across a variety of countries and languages was essential.
Solution
Being quick to find trends is key in the travel space which resulted in multiple new campaigns created at speed to ensure our ads appeared at the right moments across both Google & Bing search engines. We excluded irrelevant searches, tested & experimented with various ad creatives and deployed the best bidding techniques on a campaign-specific basis. Our strategies have continuously developed during 4 years of working with the client, with PPC advancements in the Performance Max campaigns now driving a substantial amount of efficient car rental bookings.
Results
We regularly liaised with Enjoy Travel’s internal marketing team and readily received feedback & suggestions which supported our efforts to maintain a carefully refined digital marketing presence. After consistently monitoring and optimising month-on-month performance, our strategy proved to be an outstanding success that resulted in a 41% increase in car rental bookings whilst the cost per booking reduced substantially by 18%.
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